Designing trust into complex systems.

Product Designer

• 8+ years in payments, travel booking flows, and complex transactional UX.

Selected Projects

Reduce Password Failure at Scale with 88% Success Rate and 12,400 Fewer Errors a Month.

Standardized password recovery flows across Traveloka's multi-product ecosystem, unifying inconsistent patterns into one scalable authentication experience.

Traveloka

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Authentication • Security

Reduce Password Failure at Scale with 88% Success Rate and 12,400 Fewer Errors a Month.

Standardized password recovery flows across Traveloka's multi-product ecosystem, unifying inconsistent patterns into one scalable authentication experience.

Traveloka

•

Authentication • Security

Reduce Password Failure at Scale with 88% Success Rate and 12,400 Fewer Errors a Month.

Standardized password recovery flows across Traveloka's multi-product ecosystem, unifying inconsistent patterns into one scalable authentication experience.

Traveloka

•

Authentication • Security

Redesigning Desktop Payment for International Expansion Across a Legacy System and Cross-Team Pricing Requirements

Evaluated a pricing change for Traveloka's international expansion, weighing legacy system risk against a top revenue team's request.

Traveloka

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Payment Flow • Cross-Team Alignment

Redesigning Desktop Payment for International Expansion Across a Legacy System and Cross-Team Pricing Requirements

Evaluated a pricing change for Traveloka's international expansion, weighing legacy system risk against a top revenue team's request.

Traveloka

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Payment Flow • Cross-Team Alignment

Redesigning Desktop Payment for International Expansion Across a Legacy System and Cross-Team Pricing Requirements

Evaluated a pricing change for Traveloka's international expansion, weighing legacy system risk against a top revenue team's request.

Traveloka

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Payment Flow • Cross-Team Alignment

Optimizing Credit Card Usage for Higher Payment Success with Nearly 0% CVV Input Error Rate

Reduced CVV input errors through progressive disclosure and contextual guidance, minimizing drop-off at the most friction-heavy step in the payment flow.

Traveloka

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Payment • Credit Card

Optimizing Credit Card Usage for Higher Payment Success with Nearly 0% CVV Input Error Rate

Reduced CVV input errors through progressive disclosure and contextual guidance, minimizing drop-off at the most friction-heavy step in the payment flow.

Traveloka

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Payment • Credit Card

Optimizing Credit Card Usage for Higher Payment Success with Nearly 0% CVV Input Error Rate

Reduced CVV input errors through progressive disclosure and contextual guidance, minimizing drop-off at the most friction-heavy step in the payment flow.

Traveloka

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Payment • Credit Card

Hi, I'm Ame!

Read More About Me

I'm a Product Designer with 8+ years of experience working on complex transactional products. Most of that was at Traveloka, where I spent six years across loyalty, bill payment, insurance, and eventually the payment and booking review flows used by millions. Before that, I redesigned HIJUP's entire e-commerce platform across four surfaces. I've also taken on freelance projects in verification, fintech, and energy.

What keeps me curious is how different contexts shape the way people interact with products. Every system reflects something about trust, culture, and convenience. I like figuring out why a certain flow makes sense in one context but not another.

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